About Me

Hi, I’m Erin. Thanks so much for stopping by!! I started this lovely little blog back in 2010. I’d just moved back to Maine after a 10+ year run at New York City. At the time I was living in Portland, working for an incredibly talented wedding photojournalist, and being wooed by my then-boyfriend, now-husband, Jason. I had closed my beloved Lower East Side accessories shop, Clarabella, just a few months earlier and was desperate for a new creative outlet. And so… Just Plain Lovely was born.

[Wedding shoes! Image by Anne Skidmore Photography]

Without really meaning to, I took a 2-year long hiatus. Jason and I got engaged on Christmas night of 2010 and our wedding date was set for Oct. 15, 2011. The year was a whirlwind of amazing, and left little time for anything other than planning, creating and going DIY crazy;). Our wedding was absolutely, 100% what we wanted it to be.

[Our classic shot… image by Anne Skidmore Photography]

We also bought a house out in the country, took an amazing honeymoon, I changed jobs and we adopted a puppy — aka best dog ever, Sawyer Sampson.

So here we are… I’m nearly bursting with excitement for all of the good things to come. Let’s have some fun;).


Want to be in touch? Feel free to email me at justplainlovelyblog {at} gmail {.} com




  1. Dear One time music biz marketing maven turned shop owner turned wedding photography studio gal and Malia Mills fan.
    Thanks so much for the shout out about our suits and our friends and family models.
    For your readers I would like to extend a $50 coupon good off any Malia Mills suit. Good until July 15th, 2010.
    All they need to do is mention “Just Plain Lovely” to Jen at 800-695-3479 when they order to receive their discount. They may also mention it at any one of our stores! http://www.maliamills.com/Pages/storesnearyou/stores.html

    Here’s to a long hot summer.
    Carol Mills
    Partner/Sister of Malia

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